St. John Ambulance’s “The Difference” campaign video to promote first-aid training

St. John Ambulance’s “The Difference” campaign video to promote first-aid training

The awareness-building campaigns promoted by St. John Ambulance, the main British charity for years dedicated to the promotion of first-aid training, which has now spread its membership to many countries worldwide, are always very moving. St. John Ambulance will never tire of repeating that everyone, from young children, some of whom are shown in the video practising with scissors and bandages, right up to a ripe old age, should know the rudiments of first aid. Because simple actions really can save life, as the mother of a young victim says at the start of the video. Intense, moving and certainly useful, the video was made in 2010, but is extremely of its
time, inviting people to overcome indifference in order to learn to “make the difference”.

http://youtu.be/KLDstU0W7Nw

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Emergency Live

Emergency Live is the only multilingual magazine dedicated to people involved in rescue and emergency. As such, it is the ideal medium in terms of speed and cost for trading companies to reach large numbers of target users; for example, all companies involved in some way in the equipping of specialised means of transport. From vehicle manufacturers to companies involved in equipping those vehicles, to any supplier of life- saving and rescue equipment and aids.

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